RUET — Brand Identity
- BRANDING
- Branding
- Art Direction
- Shooting
A brand ecosystem for RUET, a clothing label that combines diverse materials into its own language. The art direction revolves around one image: in a world falling apart, the RUET pin is the only thing that remains. Identity, shooting, and communication built on this principle.
- Art Director
- Duccio Schiumarini
- Brand Strategist
- Francesco Bonacchi
- Project Coordinator
- Tommaso Anzidei
- Videomaking
- Kevin Coniquet
Our art direction for RUET extended to video production, where we curated every stage, from editing to color grading, to ensure a cinematic aesthetic coherent with the brand's DNA. In parallel, we designed and developed a bespoke e-commerce, optimised to offer a smooth, intuitive shopping experience. Every digital element was conceived to reflect RUET's identity, turning the site into an interactive showcase where the product is the absolute protagonist of an uninterrupted visual narrative.
At the heart of RUET's visual identity sits the iconic pin, a physical element we elevated to a digital symbol through a meticulous 3D reconstruction. We worked on material rendering and reflections to make it a versatile asset: a protagonist in video animations, a distinctive element of the e-commerce and a hyper-realistic detail that signs every piece of content. The pin isn't just an accessory, but the meeting point between the product's craftsmanship and our digital vision.
