RUET — Generative AI
- GENERATIVE AI
- AI Production
- Art Direction
- Sound Design
For RUET's new collection, the entire visual communication was generated with artificial intelligence. Post-apocalyptic scenarios where the brand's pin is the only element that survives: a radical choice that transforms the limits of traditional production into its own language.
- Creative
- Duccio Schiumarini
- AI Artist
- Francesco Bonacchi
We revolutionised RUET's social strategy by integrating a cutting-edge generative AI workflow. Through a synergistic combination of Midjourney for visual ideation and Flora for managing complex node-based workflows, we create content able to surpass the limits of traditional photography. This pipeline lets us merge real products and dreamlike scenarios, keeping absolute aesthetic coherence and turning every post into a digital artwork that challenges the perception of reality.
